Audible: Head in the plot.

 

Background:
There are a lot of great audiobook campaigns exist out there. It seems like all the creative interpretations of audiobook have been explored already. The challenge of the task is to think of another way of experiencing Audible (Audio book app). Translate and communicate the idea through prints.


 

Insight:
Listening to Audiobooks is an in and out of reality experience. 

 

 


 

 

Idea:

Instead of being in the world of fantasy itself, it is more like an experience of in and out of reality through the connection of the headphone. Our heads are just floating about a bit higher or 2 seconds delayed from the body "Head in the clouds" is how the experience of Audible is.




 

Awards

ADC Germany, Silver nail 

Summit International Creative Awards, Silver 

Applied Art Awards 2019, Featured Exhibition 

 

 

 

 

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