The Censored Whopper

 

Background:

According to a recent Eaters Digest survey, 54% of millennials believe that junk food can be just as pleasurable as sex. 

                        
 

Insight:

Food and Sexual desire can be transferrable.

Idea:

On April Fools'Burger King decides that the Whopper has become too sensual to be shown, and creates " The Censored Whopper" a Whopper so hot, it must be censored.

Credit

Art Director: Jane Jin 

Copywriter: Monse Solis


 

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