Brainwashed By The Soap



With an interesting insight, create an idea that you care about and turn it into something that will exist in the real world. 



Men shower gel often has overly manly scent descriptions. These border-line ridiculous scents such as: power, bravery, courage and strength are not something shower gel should smell like.


An initiative to hijack the labels of overly manly scented body wash to deliver a message about tonic masculinity.

We toned down the " overly masculine" scents and added ore vulnerabilities. 


Art Director: Jane Jin 

Copywriter: Monse Solis



YS awards Youngshits May 2019 Top 2





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