Brainwashed By The Soap

 

Background:

With an interesting insight, create an idea that you care about and turn it into something that will exist in the real world. 

                        
 

Insight:

Men shower gel often has overly manly scent descriptions. These border-line ridiculous scents such as: power, bravery, courage and strength are not something shower gel should smell like.

Idea:

An initiative to hijack the labels of overly manly scented body wash to deliver a message about tonic masculinity.

We toned down the " overly masculine" scents and added ore vulnerabilities. 

Credit

Art Director: Jane Jin 

Copywriter: Monse Solis


 

Award

YS awards Youngshits May 2019 Top 2

 

 

 

 

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