True Type Freedom.TTF
China has expanded its international influence, but in the internet age - where information is free and accessible to everyone - many of the citizens and foreigners who are living in China are hungry for free flow of information.
Design of Typeface
We borrowed a series of words that have the same "pinyin" (or pronunciation) in Chinese as "freedom". And list them through the same gate( 門 ), suggesting that freedom comes in different ways and forms and there's always a way to breakthrough.
The Technical Solution
In order to get people to Freegate easier, we designed online banners containing a glitch. Upon saving these images and opening them as .txt files, an instruction will be shown telling people how to access Freegate.
Art Director: Jane Jin
Silver, Clio Award, Silver
Finalist, Future Award 2019